Eristoff
Our Work
Eristoff
Bacardi were looking for a chatbot to serve as the ultimate clubbing buddy that could forge connections with the underground music scene of Gen-Z Techno fans. They already had a wealth of exciting content to share thanks to a partnership with Boiler Room, but needed a meaningful and innovative means of communicating.
Service
Digital Transformation
Strategy
UX/UI design
App Development
Backend Development
Team
Strategists
Project Manager
Technology Architect
App Developers
Quality Assurance Testers
After a series of workshops, we honed the personality of a mischievous and authentic chatbot personality which would interact with Gen-Z users, entertaining them with GIFs, games, and chat; carrying out communicative campaigns and promotions whilst providing more information on how gen z’ers could join the Eristoff pack. Our chatbot, Boris, provided Eristoff with a unique owned channel for CRM and a way of bolstering brand affinity through genuine personality.
We used the following disciplines:
Personas
User Journeys
Wireframing
Mobile & Tablet Design
App Development
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