We helped deliver a unique post-purchase experience for canon users, that fostered a strong community and boosted accessory sales.
Service
Product Strategy
User Research
UX Mapping
UI design
App development
Backend development
Team
Strategists
Project Manager
Product Owners
Technology Architect
App & backend Developers
Quality Assurance Testers
We developed a camera education app that encouraged users to develop their skills by completing interactive lessons. We re-purposed existing content that gave users expert guidance and a reason to continue engaging with Canon as a brand. Our app aimed to create a compelling post-purchase experience, offering hyper-personalised opportunities for upselling and cross-selling of relevant accessories.
We used the following disciplines:
Consultancy Production Optimisation

The Results

Localised across 18 different languages
4.4 rating in the App Store
Increased user session length up to 4 minutes
Why we’re proud
The high user ratings and dwell time illustrates how we created an app full of useful and meaningful content for users. Our product is always gathering valuable data and intelligence for our client and continues to drive sales across the globe.
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