Haleon Website
Our Work
Haleon Website
Haleon is GSK’s Consumer Healthcare business. We provided UX research and design support for this exciting new development that aims to deliver better everyday health with humanity.
Product Strategy & Research
UI Design
Strategist/UX Researcher
UI designer
Project manager
Account director
We initially ran an extensive research stage, analysing competitor sites and alternative forms of navigation. We also performed early card sorting exercises to determine site structure, ran user interviews to understand how users navigate sites, and iterative testing with the prototypes.

We made sure to adhere to UX best-practice, as AAA-accessibility was a crucial goal. The designs were audited by an independent accessibility expert who verified our choices with only a few notes for improvement.

Our output included template design for their responsive website, animation and component scaling guidance, and design QA.
We used the following disciplines:
User interviews
Card sorting
UI Design