HYD - Helping you deliver

Working with universities, the public and those directly affected by extremism, it was important before planning out the experience that we truly understood the real life people, and scenarios people had gone through.

The HYD strategy and design teams delved deep into the shoes of the end user through a series of qualitative research interviews, focus groups and public user testing. This was to ensure not only is there a place for family and friends who are worried to come and validate their concerns but also that they are provided with clear pathways to finding support with empathy.

Inclusiveness and accessibility was at the top of mind, throughout the design process, with colours and copy being customised for color blindness, visual impairment and online readers.