Our WorkPenhaligons Fragrance Selector
To connect Penhaligon’s with a new generation of tech-savvy shoppers, translating their luxury in-store experience into the digital domain.
Service
Digital Transformation
Strategy
UX/UI design
Website Development
Backend Development
Strategy
UX/UI design
Website Development
Backend Development
Team
Strategists
Project Manager,
Technology Architect,
App Developers,
Quality Assurance Testers
Project Manager,
Technology Architect,
App Developers,
Quality Assurance Testers
We created an online version of their unique in-store fragrance profiling system. Visitors to the microsite answered a series of questions, with stunning visuals and animations, in order to establish their perfect fragrances.
We used the following disciplines:
Personas
User Journeys
Wireframing
Mobile & Tablet Design
Website Development
User Journeys
Wireframing
Mobile & Tablet Design
Website Development
The Results
Sent out thousands of sample pairs to 27k unique visitors
Increase in yearly online sales by 20%
We launched in both the UK and in Spain
Why we’re proud
We are happy to have helped Penhaligons kick off their digital transformation and welcome a new wave of customers through their website.
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