Our WorkSkweek Website
We were challenged to Design, Test and Launch a bespoke website to market Euroleague (Europe's premier basketball competition) streaming in France & Monaco just 2 months prior to the first round of matches, whilst a new brand was developed alongside.
Service
Product Strategy & Research
UX & UI Design
Full-stack web development
Quality assurance
UX & UI Design
Full-stack web development
Quality assurance
Team
UX/UI designers
Strategists
Project manager
Technologist advisors
App developers
Testers
Strategists
Project manager
Technologist advisors
App developers
Testers
Working closely with Interbrand London we conducted research to support both brand and product strategy. Together we delivered a bespoke marketing site, available in both English and French, that launches and embodies the new Skweek brand, helping existing Euroleague subscribers to transition to the new service and to encourage new users to sign-up.
We had a strong start to the season! Over 2000 new customers signed up prior to the first round of games, and approximately 600 transitioned to the new brand.
We had a strong start to the season! Over 2000 new customers signed up prior to the first round of games, and approximately 600 transitioned to the new brand.
We used the following disciplines:
Stakeholder workshops
One to one research interviews
Desk research
User journey mapping
Defining an MVP
Roadmap development
Agile development sprints
One to one research interviews
Desk research
User journey mapping
Defining an MVP
Roadmap development
Agile development sprints
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