We redesigned the site in line with best practice that was user-centric and had the target audience’s digital user behaviours at its core. We created easy sign-up, to receive new recipes. This allowed us to tie in the device ID/IP to a name & email, enabling us to have a channel to communicate through. We then ran a 12 week optimisation period post-launch where we A/B tested different elements. We also launched our branded template to other Bel brands, including Leerdammer, Kiri, and Port Salut.
We used the following disciplines:
Mobile & Tablet Design